Advertising and Sponsorships | American Public Power Association

Community-owned utilities power one in seven electricity customers. Through the American Public Power Association’s advertising and sponsorship opportunities, your business can reach 61 percent of the nation’s electricity providers in the $250 billion electric utility market.

APPA connects you to the decision makers at public power utilities, joint action agencies, and state/regional associations.

You can reach the top executives who make day-to-day decisions about running their utilities, as well as the elected and appointed policymakers who approve operating budgets and major capital expenditures:

General managers/CEOs
Chief operating officers
Chief financial officers
Vice presidents
Engineers
Superintendents and managers
Mayors and city council members
Governance board members and commissioners

Start by joining APPA as a corporate associate member. Associate members get significant discounts on advertising and sponsorships. Learn more about the benefits and sign up.

Advertising

APPA’s periodicals are rated as the #1 source of electricity news by 94 percent of public power utility executives. We deliver editorial content readers can’t get anywhere else. Members and other energy stakeholders look to our publications as the first stop for information, resources, and case studies relating to business and administration; engineering and operations; innovations and new technologies; legal, policy, and regulatory affairs; workforce development; and more.

We offer six popular platforms for you to advertise in

Public Power Current — e-newsletter published Tuesday, Wednesday, and Thursday
Public Power Magazine — print and online published every two months
Social media
Website
Public Power Suppliers Guide
Public Power Directory & Statistical Report — annual

Check out the Media Kit for information on available positions.

For rates, specs, and an editorial calendar, please contact YGS, our advertising management company, who will send you the details.

Learn about advertising opportunities on the public power job board, the largest online national database of public power jobs.

Get Noticed with PublicPower.org Web Banners
Grow your business with strategically positioned banner ads on the highly acclaimed and heavily trafficked PublicPower.org website. You can refresh your ad monthly, drive visitors to your landing pages, and track ad performance in real time. PublicPower.org averages 78,000 visits per month and 110,000 ad impressions per month.

Contact Sponsorship@PublicPower.org for more details.

Increase Brand Awareness with a Featured Listing on the Public Power Suppliers Guide
The Public Power Suppliers Guide is public power’s online marketplace to learn about products and services for electric utilities. The guide is searchable by keyword, location, and product/service category. The only way to appear in the guide is to become an APPA Corporate Associate Member. Boost your company’s exposure by upgrading to an Elite Associate member and elevate your company’s listing.

PublicPowerX

Host a PublicPowerX webinar or podcast to showcase your company as an knowledge expert.

Ad Retargeting

Make our online audience your audience with ad retargeting. Enjoy exclusive direct access to PublicPower.org visitors and retarget them with your ads to showcase your brand anywhere they visit online. View this brochure to learn how retargeting works and how it can help grow your sales and revenue.

Sponsoring and Exhibiting

These APPA Academy events bring you face-to-face with public power decision makers and decision influencers. Watch this video to discover the value that event sponsorship brings to both utility leaders and industry suppliers.