Powering Strong Communities
Meeting

Virtual Public Communications Spring Issues Mini Roundtables

Gathering communications leaders to discuss strategy development and the management, budgeting, and staffing of communications/marketing for public power systems.
May 15 - 28, 2025
1:00pm - 3:00pm Eastern

Register Now!

Timing

We will hold two virtual roundtables on Thursday, May 15, 2025, and Wednesday, May 28, 2025.

If you are interested in joining us at APPA's offices for an in-person event, learn more about our Public Communications Spring Issues Roundtable!

Registration

Registration is free and only open to APPA members who work for a utility, state association, or joint action agency.

Questions? 

Email Communications@PublicPower.org

Agenda

Thursday, May 15, 2025

1-3 p.m. ET

1-1:15 p.m.
Welcome and Introductions
1:15-1:30 p.m.
APPA Advocacy Update

Hear the latest on what’s happening inside the Beltway pertaining to public power and its advocacy priorities.

1:30-2 p.m.
Fresh Approaches to Old (But Important) Messages

Public power communicators often find themselves carrying the same messages year after year. Whether you’re talking about billing, highlighting ongoing programs, or sharing efficiency or safety tips, the challenge is to break through the noise and deliver this critical information to your stakeholders. Let’s share our strategies.

2-2:30 p.m.
Sourcing and Using Video Content

Video is a critical vehicle for engaging with stakeholders in your community and beyond. Come prepared to share ideas on the tools you use to produce high-quality videos for social media, your website, and other outlets. 

2:30-3 p.m.
Open Discussion/Wild Card Topics

You’re in a safe space. Join your fellow public power communicators for an open discussion on what’s keeping you up at night, what successes you are celebrating… or anything else that may be on your mind.

Wednesday, May 28, 2025

1-3 p.m. ET

1-1:15 p.m.
Welcome and Introductions
1:15-1:30 p.m.
APPA Advocacy Update

Hear the latest on what’s happening inside the Beltway pertaining to public power and its advocacy priorities.

1:30-2 p.m.
AI and Chatbots

Technology has unlocked new ways to be responsive to your community in terms of customer service. How are you leveraging these new tools to add functionality and efficiency to your communications and customer service workflows?

2-2:30 p.m.
The New Social Media Mix

The social media landscape continues to evolve as platforms gain and lose traction. Hear from APPA Director of Digital and Social Media, Michael Pells, on the trends that are shaping the space and share your approach with your fellow public power communicators.

2:30-3 p.m.
Open Discussion/Wild Card Topics

You’re in a safe space. Join your fellow public power communicators for an open discussion on what’s keeping you up at night, what successes you are celebrating… or anything else that may be on your mind.