Public Communications Spring Issues Roundtable

Welcome and Introductions

(TBD) Scott Corwin, President & CEO, American Public Power Association
Tobias Sellier, Senior Director, Media Relations and Communications, American Public Power Association
Sheila Corson, Public Communications Committee Chair and Public Information Officer, Mason PUD 3, Shelton, Washington
Melissa Seifen, Public Communications Committee Vice Chair and Communications Supervisor, Anaheim Public Utilities, California
 

Advocacy & Association Updates

Desmarie Waterhouse, SVP, Advocacy and Communications and General Counsel, American Public Power Association

Disaster Preparedness

While each disaster brings its unique challenges, preparation is key for public power communicators. In this session, we will discuss how to position your department, utility, and community to be ready when disasters strike. Come prepared to discuss how you work with the media, customers, staff, and policymakers during major events. What tools are available to help you improve your readiness during “blue sky times?”

Break

Sourcing and Using Video Content

Video is a critical vehicle for engaging with stakeholders in your community and beyond. Come prepared to share ideas on the tools you use to produce high-quality videos for social media, your website, and other outlets.

The New Social Media Mix 

The social media landscape continues to evolve as platforms gain and lose traction. Hear from APPA Director of Digital and Social Media Michael Pells on the trends that are shaping the space and share your approach with your fellow public power communicators.

Lunch

Wish List for Customer Connections

As we wrap up lunch, we’ll discuss potential topics and speakers for the 2025 Customer Connections Conference.

Public Communications Show-and-Tell 

It’s time to shine a spotlight on the great work you’ve done. Come prepared to share one or two of your utility’s communications creations that you’re particularly proud of and be prepared to be inspired by the efforts of your fellow communicators. Feel free to send digital materials along to Communications@PublicPower.org in advance of the meeting

Accessibility Beyond Websites 

As communicators we are challenged to ensure that our messages reach our entire audience. While websites demand the most critical accessibility considerations, how do we approach other communications efforts looking through this lens? What are some tips and tricks to make sure all of our efforts, including social media posts, videos, outage maps, in-person events, and printed materials, are accessible to our entire community?

Roundtable Discussion/Group Therapy

Discuss hot topics and challenges. What’s keeping you up at night? What are your customers asking for?

Roundtable Adjourns