Powering Strong Communities
White Paper

Public Power Marketing: How a Small Team Can Deliver Big Results

Mar 21, 2025

It’s no secret that public power marketers are working with limited resources, especially compared to larger Investor-Owned Utilities (IOUs). Even still, you have customers to connect with, goals to meet and important information to share.

How is your municipal utility keeping up with the never-ending to-do list? How are you maximizing your time, energy and resources?

Just know: You’re not alone.

Discover how four leading public power utilities work smarter, not harder to achieve their marketing goals. Hear from Elk River Municipal Utilities, Conway Corporation, Westfield Gas & Electric and Mason County PUD #3 about their insights, tips and advice for achieving impressive results, even with a small marketing team.

Questline Digital’s whitepaper explores:

  • Strategies for effectively using and prioritizing marketing resources
  • Insights into community partnerships that drive education and engagement
  • Recommendations for creating memorable marketing initiatives

And more!

Read the full white paper here.